A Painful Trade-Off?

How true, and yet how difficult!

At some point in our lives, I think we all realize we can’t do it all. I don’t think I am old yet, but I am starting to really get that now in my head. What do I choose when it’s absolutely not possible that I do it all — that is, if I have to choose?

The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off:

If you want to stand for something,

You can’t stand for everything.

“Anyone can be our customer and we will get you what you want…” is almost impossible to pull off. So is, “we are the cheapest and the most convenient and the best.”

H/T to Seth Godin.


Living life one day at a time, nested in Chicago, IL.

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