Just – how are we to find difficult and interesting problems to solve?
Being locked out of your car is not an interesting problem. Call five locksmiths, hire the cheap and fast one, you’ll be fine.
And getting a script written or a book cover designed isn’t that interesting either. There are thousands of trained professionals happy to do it for you.
On the other hand, if you need a script that will win awards, sell tickets and change lives, that’s difficult. And interesting. Or if you need a book cover that will leap off the shelf, define a segment, make a career—that’s hard as well.
See in full here from Seth’s blog.