Why is fundraising so difficult?
Why is it that I think that fundraising isn’t somehow “real work”?
Why is it that we feel uncomfortable sharing with others about what we feel is really the best thing in the world?
Maybe we don’t believe in the awesomeness of what we are trying to sell after all.
Seth Godin wrote an excellent piece years ago:
If your ideas and programs and people and vision are so great, shouldn’t people be willing to reach into their pockets and fund them? If it’s worth spending your life doing this work, shouldn’t you or someone in your organization be able to convince someone else that the work is worth supporting?
In the for-profit world, nothing happens if you don’t have a compelling product with a compelling story that wins out in the marketplace of ideas and gets people to act. People get so excited about Apple’s products that they blog about the next release, scour the Internet for registered patents, spread ideas and rumors about what is coming next, and convince the people around them that Apple = cool. Do you think this would happen without Steve Jobs living and breathing the brand each and every day?
So how is it that in the nonprofit sector we create this illusion that growth and change and impact can happen absent this kind of energy and engagement? “