Marketing Technology and Israel

I have never really thought of Israel as an industry leader in marketing technology. After all, there is already so much we hear about and associate with this nation that it just never occurred to me to see it as a hub of some of the most prominent marketing technology startups in the world (see this map).

At the heat of this army of marketing tech startups is:

Content marketing.

Just what is it, and why is it such a buzz word? Does it still work? Should aspiring marketers care about it at all?

Content marketing allows businesses to build customer relations, showcase industry expertise and draw consumers to their websites and social media pages. In 2015, 88 percent of B2B marketers employed content marketing, and 76 percent of those companies planned to increase the amount of content they produce going forward. In addition, a recent survey of marketing professionals showed 21 percent felt content marketing would have the greatest commercial impact in 2016, which was more than 5 percent higher than any other marketing activity.

Read in full here.

Living life one day at a time, nested in Chicago, IL.

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