Is there a future for the publication industry?
That’s one loaded question that certainly cannot be answered in a short, single post. But here’s how Ben Thompson makes a case for why (and how) the blog has taken over the book and is the future of communication for the masses.
To put it another way, at least in my experience, the lowly blog has fully disrupted the mighty book: the former was long thought to be an inferior alternative, or at best, a complementary piece for an author looking to drum up an audience; slowly but surely, though, the tools have gotten better, everything from social media for marketing to Stripe for payments to WordPress for publishing to tools like Memberful for subscriber management. It became increasingly apparent, to me anyways, that while books remained a fantastic medium for stories, both fiction and non, blogs were not only good enough, they were actually better for ideas closely tied to a world changing far more quickly than any book-related editorial process can keep up with.
Read in full here.