There is no question that AI is going to soon take over the majority of the workforce in the upcoming age. More and more jobs are being automated, and more and more people are being replaced by machines and lines of code that can perform work far more accurately and quickly. So the question is, where does that leave us humans? In other words, will there still be jobs left for humans to perform in, say, the next 20 years?
It turns out that there will still be plenty of jobs for people to perform. Specifically, in the marketing sphere, there will always be a fair share of the pie left for digital marketers even in the age of AI. The key is not to try to do better job at what the machine is already doing — because let’s face it, very few people will have any success doing so, but rather, focus on things that only the human mind alone can do. Namely, the human brain alone is best off focusing on creating a human-oriented experience for the entrepreneur, the marketer, and the customer.
H/P to Avinash Kaushik who, once again, offers an interesting insight into this:
Get in front of a whiteboard. Draw a decent size square box on it.
Today, almost all the work you do is inside that box.
For Digital Marketers, it is finding keywords or websites, setting targeting parameters, building ads, setting bids, adding rules, building landing pages etc. etc.
For Digital Analysts, it is creating data collection mechanisms, writing queries, creating reports, doing segmentation, creating rules, identifying business focus areas based on data etc. etc.
Here’s the thought: If tomorrow everything you currently do, inside that box, is completely automated… What’s your value?